Branded Apparel & Licensing

Client: Gildan

Objective: To refresh existing booth properties and incorporate Comfort Colors apparel to the U.S. wholesale channel.

  • Coordinated logistics for three branded exhibits (Gildan, Anvil and Comfort Colors) to present new product lines at multiple apparel events across the U.S.
  • Assisted with the pre-event management and inventory of all client product.
  • Managed all vendor relationships and coordinated necessary activation and leveraging deliverables on behalf of the client.
  • Worked with the Gildan event marketing team to design and build a new Comfort Colors exhibit to support business initiatives.
  • Supervised the clients graphic design approvals process and production.
  • Provided relevant pre-event research and insights to support, drive and measure client’s business decisions and results.

This slideshow requires JavaScript.